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In The Boardroom With...

Michael Zatulov
Chief Operating Officer
Elite Interactive, LLC

Updated April 9, 2020

Security Guarding During The Pandemic

Today’s COVID-19 pandemic will, unfortunately, be with us for a long while and it will forever transform the way we live, work and shop. While the government CARES Act 2020 and other programs offer some financial relief to businesses forced to shut down, billions of dollars of assets are left unattended with few security guards available to manage the situation. The impact of 6.6 million additional filings for unemployment further increases the likelihood that once the pandemic is over, the economic risk will result in a higher need for asset protection for the foreseeable future. It is critical that all businesses immediately evaluate their risk profiles and security protocols because a delayed recovery may prove to be a costly vulnerability. 

So what can the decision maker do during these troubling times of controlled and unavailable work force? The answer is Remote Guarding by Elite Interactive Solutions (“Elite”). By infusing the latest Artificial Intelligence (“AI”) and Machine Learning algorithms with state-of-the-art camera and audio systems, our technology for surveillance will be the global driving force to keep people and property safe. Elite, a true Remote Guarding company, resolves many security issues usually addressed by law enforcement. When an unauthorized offender enters a property, we see them, we describe them, we announce our presence to them, we notify them that law enforcement is on the way - and very often, that alone is enough to send the offenders running before damaging or stealing property. As the industry leader in Remote Guarding, Elite receives priority response and continuously supports law enforcement at the scene from the moment intruders enter the perimeter of a property until the intrusion is resolved. We are always on and always watching.

As many local and federal government entities use systems complete with facial recognition and infrared technology to support first responders in preventing crime, the private sector typically relies on staffed security guards to protect assets. As the pandemic continues to require citizens to shelter in place, the availability and affordability of security guards decreases, leaving many businesses vulnerable to criminal activity. Furthermore, the staffed security guard solution is less effective than our technology and surveillance capabilities. The operations of Elite’s security systems prevent huge financial losses for businesses and their insurers.

The traditional staffed security guard is tasked with one purpose: to observe and report a crime. It is not within the guard’s job description to coordinate with law enforcement or get involved in direct confrontation with a potential suspect. Guards can be injured, can sometimes overreact and harm others, and are bound to specific areas of a property. A savvy criminal can ambush or even conspire with a guard to achieve their objectives. This is not to imply that all guards are ineffective; they are often given specific tasks and are limited in response options should the need arise.  But Remote Guarding security solutions take ownership of many issues that currently require law enforcement involvement and revolutionize the approach to preventing crime and protecting assets. Instead of just observing, reporting, and passing the buck to law enforcement, Remote Guarding security solutions takes a proactive approach to prevent crime before it has the chance to happen.

How does Remote Guarding offer greater protection against thieves, vagrants, trespassers and active shooters? The Digital Guard is the bridge between the law enforcement community and the public. When an intruder activates a camera system on a prospective site, security agents in a secured command center will view and monitor the intruder’s activity.    The advanced Artificial Intelligence and Machine Learning algorithm alerts the security agents who can then communicate with the intruder via a strategically positioned speaker system on site and alert law enforcement of a crime in progress. Elite’s highly trained security agents keep their full attention on the scene not only until officers arrive but also throughout the incident.

Law enforcement embraces the Remote Guarding solution because it dramatically improves officer safety.  Security agents guide police officers using the digital guards (cameras) as well as audio as they approach suspects. This ensures that officers never walk into the unknown. In addition, responding officers know a call from Elite Interactive Solutions will likely generate a safe arrest attempt.  The company’s ability to support officer safety and efficiency enhance relationships with local law enforcement. This also benefits the businesses they protect.  Because Elite’s Remote Guarding state-of-the-art equipment has the capability of recording audio and visual when an incident is occurring, Elite is able to provide law enforcement and clients with a visual record to aid in prosecution.  Also, in Remote Guarding systems such as those provided by Elite ISI, each client receives a report every morning of any activity involving their premises during the hours of closure.

Here are some testimonials from law enforcement on the efficiency of Elite Interactive systems:

Keith D. Bushey , Board Member, Peace Officers Association of Los Angeles, CA and former Commander of Los Angeles Police Department’s Communications Division and Dispatch Center:

“I initiated my involvement in the remote guarding conversation because law enforcement has been plagued with the historic reality of false alarm calls. During a pandemic, having a decrease of false alarm calls to near zero where remote guarding is used adds component of providing real-time updates greatly enhances the safety of responding officers.”  

Police Chief Ken Winter, Cheyney, Kansas:

“We support the use of remote guarding in our profession not only as a time saving system for ruling out false alarm claims but as a huge safety tool for our responding officers.”

Police Chief Mark M. Mathies, Edwardsville, Kansas:

“Remote guarding is an innovative combination of advanced technology and traditional man-guarding components that enhances both responses to, and prevention of, criminal activity. Through analytical software, a system of communication, human verification, and the ability to provide real-time information to security agents and law enforcement, remote guarding increases officer safety, provides greater opportunity for offender apprehension, and reduces the burden of false alarms on law enforcement.”

If you’d like to find out more, please reach out to info@eliteisi.com


SecuritySolutionsWatch.com: Thank you for joining us today, Michael. Before discussing recent developments at Elite in more detail, please tell us about your background and may we have a brief corporate history?

Michael Zatulov: I started my career focusing on providing support services to digital media and real estate companies with national presence. After completing my MBA from the Marshall School of Business, I worked in Private Equity focusing on operating lower middle market businesses, with net worth above $30m, as the CRO. I met the visionary and founder of Elite ISI, Aria Kozak, in early 2018 and felt that the security industry is where I would like to focus my career. At Elite ISI, we have the privilege to work with some of the best companies in the country such as Netflix, Fletcher Joes, Campbell Soup, and other Fortune 1,000 companies. Elite provides these clients with real time monitoring and interactive video solutions for crime and catastrophe protection.

Some of my personal favorite business segments where we have added significant value is in schools and religious institutions. There is so much value in providing remote guarding to help in preventing active shooters, vandalism, theft and loitering with real time monitoring and priority response.  Elite is positioned to see some serious growth in 2020 and I think we are properly aligned capture a greater market share.

SecuritySolutionsWatch.com: Let’s cut down to the basics, we know that video has been used in security and surveillance for a long time and that remote guarding uses interactive video to provide a new solution to a common issue. What does remote guarding with interactive video do differently that makes it unique?

Michael Zatulov: The key innovation for remote guarding is that we can quickly detect, observe, voice down, and dispatch first responders in real time, as the crime is taking place. Our systems use advance machine learning and AI algorithms in combination with professionally trained operators to supplement how alerts are addressed. As we are technology centric and not dependent on a multitude of cameras to cover the perimeter, our alerts are approximately 95% more efficient than traditional video monitoring companies and this results in more detainments and arrests. Here are some sample videos of how effective our systems are in deterring crime.

 

The results speak for themselves. At Elite ISI, we identify that a trespasser is on a site within 7 seconds and issue the voice down. This voice down serves as a first line warning to the trespassers and most of the time, deters the crime in progress. Concurrently, we can reach directly into law enforcement dispatch to alert them of the event. Having less reliance on the human factor and utilizing more technology to do the critical job of detection allows for a lower dwell time and allows us  to perform our responsibility to our clients. 

SecuritySolutionsWatch.com: The security environment today seems to be more challenging than ever before with unprecedented security threats on the one hand and limited budgets and legacy systems on the other. Your thoughts?

Michael Zatulov: That is correct. While crime rates and public security concerns continue to rise in 2020, the environment for security guarding is evolving.  There is more innovation and greater awareness of effective security solutions that are available in the market.  The manned security guard services have dominated the security space for many decades.  The rising operating costs in the manned security industry continually cuts into the profit margins of security guard companies, resulting in less qualified security. 

At Elite ISI, we offer clients two options, where the customer can choose to either purchase the equipment outright; based on our advance engineering systems design, which is suited for the security needs of that unique site.  Alternatively, clients can sign up for a subscription price that includes a turnkey solution. We have found that customers benefit from having the solution that is designed, installed, and serviced by experts. 

As far as the costs are concerned, the Digital Guards do not have any of the costs associated with live employee presence. Our Digital Guards do not sleep, eat, take breaks or require additional administrative costs while providing the same level of service. Afterall, the reason to have a guard is to “Protect and Observe” and what better way to achieve this objective than with total perimeter coverage from door to door with advanced camera system. Our customer have seen noticeable difference to the costs associated with manned guard services charge.  

SecuritySolutionsWatch.com:  Based on the growing worldwide need for innovation in the commercial security industry - what are the key takeaways for the manned guarding community that you would like to emphasize here?

Michael Zatulov: At Elite, we believe that Real-Time Monitoring is the best solution for providing superior results. Over the last several years, we have seen cameras that incorporate on-the-edge analytics, come equipped with smart thermal cameras, can detect real-time intruder activity in the outdoors with outstanding accuracy, and can capture events with a smaller footprint. The right combination of smarts and parts; while offering reduced security cost structures, should be the first thing that security directors look for in their departments. Elite differentiates itself by having the right formula, which includes priority response, law enforcement partnerships, and a faster law enforcement response time.  This is what positions us well to advance our business further. 

SecuritySolutionsWatch.com:  In wrapping here today, what resources are available at EliteISI regarding these topics? 

Michael Zatulov: Elite has customer testimonies, arrest videos, and case studies which shows our business operations in specific industries. Here are some resources:

12 verticals that we service: https://eliteisi.com/industry-solutions/

Arrest videos and the partnership with Law Enforcement:  https://eliteisi.com/law-enforcement/

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