In The Boardroom With...
SecurityStockWatch.com: Thank you for joining us today, Ulrica. One
will read on
Cisco.com that, "As video becomes pervasive in an organization
and more video devices are used, new demands are placed on the network.
It can be challenging to accommodate video needs while reducing complexity,
planning for capacity, and providing the best possible user experience."
Before drilling down into Cisco's medianet solution, please tell us about
Ulrica de Fort-Menares: I'm a director of Product Management
with Cisco, responsible for the medianet program.
SecurityStockWatch.com: We understand that,
networking capabilities for medianet extend the boundary of networks to the endpoints,
creating tight integration between intelligent network services and the
rich-media applications delivered over a variety of endpoints"
. Care to elaborate?
Ulrica de Fort-Menares: An intelligent network must become more application-savvy.
It must have the ability to determine the importance of a session based
on its business value, and treat the session accordingly, end to end.
One of the key medianet characteristics is its ability to become media-aware.
Imagine this: The network can discover the type of endpoint and automatically
configure the switch port for that type of device. This ability to plug
and play any endpoint in the network is an example of tight integration
between an intelligent network and an endpoint.
In addition to discovering the type of endpoint, the network uses lightweight,
deep-packet inspection techniques to snoop standards-based signaling protocols.
This way, the network can discover the type of flow and apply policies
accordingly. The network also produces flow metadata attributes that can
be shared among network nodes. This sharing of flow information allows
the network to apply business policies end to end.
SecurityStockWatch.com: What is your perspective on the cost savings,
quality, flexibility and efficiency
benefits of medianet?
Ulrica de Fort-Menares: Reducing TCO is a key goal of medianet. To start
with, we want to simplify deployment of a camera and reduce the installation
cost. With the plug-and-play capability, Cisco IT estimated that the installation
time for a camera would be reduced from 45 to 5 minutes. Imagine the time
and actual cost saving for 10,000+ cameras!
The big challenge for customers is that the technician installing a camera
is typically not network-savvy. This auto-configuration will significantly
reduce potential human errors. Once the cameras are installed, there's
the ongoing maintenance and troubleshooting. This is where medianet plays
an even bigger role.
Media monitoring is another key medianet capability. It provides great
visibility and really improves troubleshooting and ongoing support for
IT operators. Many of our customers report that it often takes them more
time to identify the location of the problem than it does for them to
fix it. Our media monitoring features can shorten this time considerably.
SecurityStockWatch.com: We read with great interest that
Media Services Proxy (MSP) IVT (Interoperability Verification Testing)
program (called PLUGFEST) will be conducted during the ASIS event (on
Sep 10-12, 2012) in Philadelphia". How can IP camera manufacturers
Ulrica de Fort-Menares: First of all, you need to submit an application to
become a member of the Cisco Developer Network if you're not already a
member. Then you need to register for the MSP plugfest.
When you register, we'll ask you to provide the endpoint or camera model
that you are planning to use for the interoperability testing. We'll also
ask you to provide a PCAP file so that we can do some analysis for you
before the event. Then just show up at the event with your cameras and
let the interoperability testing begin. Detailed instructions can be found
at the Cisco Developer Network site. (http://developer.cisco.com/web/msp/home)
SecurityStockWatch.com: Thank you again for joining us today, Ulrica.
Are there any other subjects you would like to discuss?
Ulrica de Fort-Menares: Thanks. The medianet capabilities make our network
and endpoints smarter, so you can feel more confident deploying video
and making the transition to IP surveillance, by simplifying deployment
and reducing TCO, while helping assure that your business-critical applications
are not impacted.